MECHANICS

Promo Duration

The Alaska Cash sa Gatas Raffle Promo (the “Promo”) runs from January 15, 2022 to April 10, 2022 (“Promo Period”).

Promo Participants

  • Residents of the Philippines who are at least eighteen (18) years old on or before the start of the Promo Period (January 15, 2022) are qualified to join the Promo.
  • Employees of Alaska Milk Corporation and those of its distributors, advertising and promotional agencies, DOH-FDA representatives and their relatives up to the 3rd degree of consanguinity or affinity, are not qualified to join this promotion.

Promo Details- Consumer Participants

  1. How to join the Alaska Cash sa Gatas Raffle Promo
    1. Participants must purchase any specially-marked participating Alaska products (regular packs and promo packs) from any store or Alaska Milk Corporation distributor partner nationwide. Refer to the full list of participating products in Annex A.
    2. The participants shall look for the alphanumeric code stickers from the participating products:
      • Scratch sticker with QR code and alphanumeric code (for regular packs and promo packs)
    3. To submit an entry, participants can join in two (2) ways:
      • QR Code Scanning
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Scan the QR Code and register the following details:

        a. First Name
        b. Last Name
        c. Email Address
        d. Location Code
        e. City
        f. Birthdate
        g. Are you Sari-Sari Store Owner?

        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 3: Once done, you will receive a confirmation message of the successful registration. Login now using your registered credentials and start sending entries.

        Step 4: Input the alphanumeric code found on participating Alaska products. Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

      • SMS
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Register by texting the following details in this format:

        For Non-Sari-sari Store Owner:
        Text EC/iCONSENT/FULL NAME/AGE/LOCATION CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)

        Location Codes
        NL- North Luzon
        SL- South Luzon
        NCR- National Capital Region
        EV- Eastern Visayas
        WV- Western Visayas
        NM- North Mindanao
        SM- South Mindanao

        Step 3: After successful registration, send your entry following this format:

        Text ALASKA/ALPHANUMERIC CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)
        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 4: Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

  2. Details of the Draw and Prizes
    1. Alaska Milk Corporation and its partner agencies will conduct weekly, monthly and grand draw for the entries submitted within the time frame and cut-off indicated below:
    2. Weekly Draw

      Period Cover Entry Submission Cut-Off Draw Date
      January 15-22, 2022 11:59 PM, January 22, 2022 January 24, 2022
      January 23 -29, 2022 11:59 PM, January 29, 2022 January 31, 2022
      January 30-February 5, 2022 11:59 PM, February 5, 2022 February 7, 2022
      February 6-12, 2022 11:59 PM, February 12, 2022 February 14, 2022
      February 13-19, 2022 11:59 PM, February 19, 2022 February 21, 2022
      February 20-26, 2022 11:59 PM, February 26, 2022 February 28, 2022
      February 27-March 5, 2022 11:59 PM, March 5, 2022 March 7, 2022
      March 6-12, 2022 11:59 PM, March 12, 2022 March 14, 2022
      March 13-19, 2022 11:59 PM, March 19, 2022 March 21, 2022
      March 20-26, 2022 11:59 PM, March 26, 2022 March 28, 2022
      March 27-April 2, 2022 11:59 PM, April 2, 2022 April 4, 2022
      April 3-10,2022 11:59PM, April 10, 2022 April 15, 2022

      Monthly Draw

      Period Cover Entry Submission Cut-Off Draw Date
      January 15-February 15, 2022 11:59PM, February 15, 2022 February 21, 2022
      February 15-March 15, 2022 11:59PM, March 15, 2022 March 21, 2022
      March 15-April 10, 2022 11:59PM, April 10, 2022 April 15, 2022

      Grand Draw

      Period Cover Entry Submission Cut-Off Draw Date
      January 15-April 10, 2022 11:59PM, April 10, 2022 April 15, 2022
    3. Prizes and number of winners are as follows:
    4. Draw Type Prize Amount No. of Winners Per Draw No. of Winners During Promo Period Total Prizes
      Weekly Gcash 300 250 3000 900,000.00
      Monthly Cash 5,000 50 150 750,000.00
      Grand Draw Cash 1,000,000 3 3 3,000,000.00
      4,650,000.00
    5. Winners for weekly draw and monthly draw can win only once per cut-off based on the scheduled draw. Moreover, participants can win again in the succeeding draws for weekly and monthly as long as their entry falls on the entry submission cut-off schedule. In case winner was chosen multiple times for the grand draw, only one (1) winning entitlement will be awarded to the winner and the draw team (witnessed by FDA representative) will choose new winner for the particular prize category.
  3. Announcement of Winners
    1. Winners for each scheduled draw will be notified in either of the following:
      • Text message from Alaska Milk Corporation (for weekly and monthly draw winners)
      • Official call from Alaska Milk Corporation (grand draw winners)
      • • Posting of winners in Alaska Milk Facebook page (www.facebook.com/alaskamilk)
  4. Claiming of Prizes
    1. Official winners shall submit the following as proof identify and validation of entry:
      • One (1) valid government ID (please see Annex D for the acceptable list of IDs)
      • Actual winning product label/pack with scratch sticker reflecting the alphanumeric code (winners will be requested to send a photo of the actual pack- front of pack capturing the alphanumeric code sticker. The photo containing the alphanumeric code should be clear and readable)
    2. Winners are not allowed to transfer the winning entitlement to another person or entity and must only be claimed by the winner.
    3. Unclaimed prizes sixty (60) calendar days after the official notification to the winners shall be forfeited in favor of Alaska Milk Corporation with prior approval of FDA.
    4. The quantities and amount of the prizes mentioned in the mechanics are the maximum that Alaska Milk Corporation shall be obligated to award. Alaska Milk Corporation shall not be obligated to give any prize in excess prize claimants, if any.

Promo Details- Sari-sari Store Participants

  1. How to join the Alaska Cash sa Gatas Raffle Promo
    1. Participants must purchase any specially-marked participating Alaska products (regular packs and promo packs) from any store or Alaska Milk Corporation distributor partner nationwide. Refer to the full list of participating products in Annex A.
    2. The participants shall look for the alphanumeric code stickers from the participating products:
      • Scratch sticker with QR code and alphanumeric code (for regular packs and promo packs);
    3. To submit an entry, participants can join in two (2) ways:
      • QR Code Scanning
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Scan the QR Code and register the following details:

        a. First Name
        b. Last Name
        c. Email Address
        d. Location Code
        e. City
        f. Birthdate
        g. Are you Sari-Sari Store Owner?

        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 3: Once done, you will receive a confirmation message of the successful registration. Login now using your registered credentials and start sending entries.

        Step 4: Input the alphanumeric code found on participating Alaska products. Wait for the confirmation message that your entry is accepted.

        Step 5: If you have a referral code, include it together with the alphanumeric code. Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

      • SMS
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Register by texting the following details in this format:

        For Sari-sari Store Owner:
        Text SSS/iCONSENT/FULL NAME/AGE/LOCATION CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)

        Location Codes
        NL- North Luzon
        SL- South Luzon
        NCR- National Capital Region
        EV- Eastern Visayas
        WV- Western Visayas
        NM- North Mindanao
        SM- South Mindanao

        Step 3: After successful registration, send your entry following this format:

        Text ALASKA/ALPHANUMERIC CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)
        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 4: Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

    4. Details of the Draw and Prizes
      1. Alaska Milk Corporation and its partner agencies will conduct weekly, monthly and grand draw for the entries submitted within the time frame and cut-off indicated below:
      2. Weekly Draw

        Period Cover Entry Submission Cut-Off Draw Date
        January 15-22, 2022 11:59 PM, January 22, 2022 January 24, 2022
        January 23 -29, 2022 11:59 PM, January 29, 2022 January 31, 2022
        January 30-February 5, 2022 11:59 PM, February 5, 2022 February 7, 2022
        February 6-12, 2022 11:59 PM, February 12, 2022 February 14, 2022
        February 13-19, 2022 11:59 PM, February 19, 2022 February 21, 2022
        February 20-26, 2022 11:59 PM, February 26, 2022 February 28, 2022
        February 27-March 5, 2022 11:59 PM, March 5, 2022 March 7, 2022
        March 6-12, 2022 11:59 PM, March 12, 2022 March 14, 2022
        March 13-19, 2022 11:59 PM, March 19, 2022 March 21, 2022
        March 20-26, 2022 11:59 PM, March 26, 2022 March 28, 2022
        March 27-April 2, 2022 11:59 PM, April 2, 2022 April 4, 2022
        April 3-10,2022 11:59PM, April 10, 2022 April 15, 2022

        Monthly Draw

        Period Cover Entry Submission Cut-Off Draw Date
        January 15-February 15, 2022 11:59PM, February 15, 2022 February 21, 2022
        February 15-March 15, 2022 11:59PM, March 15, 2022 March 21, 2022
        March 15-April 10, 2022 11:59PM, April 10, 2022 April 15, 2022

        Grand Draw

        Period Cover Entry Submission Cut-Off Draw Date
        January 15-April 10, 2022 11:59PM, April 10, 2022 April 15, 2022
      3. Prizes and number of winners are as follows:
      4. Draw Type Prize Amount No. of Winners Per Draw No. of Winners During Promo Period Total Prizes
        Weekly Gcash 300 250 3000 900,000.00
        Monthly Cash 5,000 50 150 750,000.00
        Grand Draw Cash 1,000,000 2 2 2,000,000.00
        3,650,000.00
      5. Winners for weekly draw and monthly draw can win only once per cut-off based on the scheduled draw. Moreover, participants can win again in the succeeding draws for weekly and monthly as long as their entry falls on the entry submission cut-off schedule. In case winner was chosen multiple times for the grand draw, only one (1) winning entitlement will be awarded to the winner and the draw team (witnessed by FDA representative) will choose new winner for the particular prize category.
    5. Announcement of Winners
      1. Winners for each scheduled draw will be notified in either of the following:
        • Text message from Alaska Milk Corporation (for weekly and monthly draw winners)
        • Official call from Alaska Milk Corporation (grand draw winners)
        • Posting of winners in Alaska Milk Facebook page (www.facebook.com/alaskamilk)
    6. Claiming of Prizes
      1. Official winners shall submit the following as proof identify and validation of entry:
        • One (1) valid government ID (please see Annex D for the acceptable list of IDs)
        • Barangay Business Permit of the Sari-sari store or Barangay Certification that the winners indeed owns a Sari-sari store (for Barangay Business Permit, document that will be presented should be dated not later than April 10, 2022)
        • Actual winning product label/pack with scratch sticker reflecting the alphanumeric code (winners will be requested to send a photo of the actual pack- front of pack capturing the alphanumeric code sticker. The photo containing the alphanumeric code should be clear and readable)
      2. Winners are not allowed to transfer the winning entitlement to another person or entity and must only be claimed by the winner.
      3. Unclaimed prizes sixty (60) calendar days after the official notification to the winners shall be forfeited in favor of Alaska Milk Corporation with prior approval of FDA.
      4. The quantities and amount of the prizes mentioned in the mechanics are the maximum that Alaska Milk Corporation shall be obligated to award. Alaska Milk Corporation shall not be obligated to give any prize in excess prize claimants, if any.

Promo Details- Sari-sari Store Tandem Participants

  1. How to join the Alaska Cash sa Gatas Raffle Promo
    1. This scheme is exclusive only to sari-sari store owners/operators covered by Alaska Milk Corporation distributor partners. Refer to Annex B for the list of Alaska Milk Corporation distributors.
    2. Sari-sari store owners/operators (promo participant) must purchase any participating Alaska products from a partner Sari-sari stores (official seller) of Alaska Milk Corporation distributor nationwide. Refer to Annex C for the list of participating Alaska products.
    3. Upon purchase of the participating products amounting to P100.00, sari-sari stores (official seller) shall give one (1) scratch card to the sari-sari store owners/operators (promo participant).
    4. To submit an entry, sari-sari store owners/operators (promo participants) can join in two (2) ways:
      • QR Code Scanning
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Scan the QR Code and register the following details:

        a. First Name
        b. Last Name
        c. Email Address
        d. Location Code
        e. City
        f. Birthdate
        g. Are you Sari-Sari Store Owner?

        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 3: Once done, you will receive a confirmation message of the successful registration. Login now using your registered credentials and start sending entries.

        Step 4: Input the alphanumeric code found on participating Alaska products and the Referral code from Alaska Big Time Suki participating stores. Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

        Step 5: Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

      • SMS
      • Step 1: Scratch the sticker to reveal the alphanumeric code

        Step 2: Register by texting the following details in this format:

        For Sari-sari Store Owner:
        Text SSS/iCONSENT/FULL NAME/AGE/LOCATION CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)

        Location Codes
        NL- North Luzon
        SL- South Luzon
        NCR- National Capital Region
        EV- Eastern Visayas
        WV- Western Visayas
        NM- North Mindanao
        SM- South Mindanao

        Step 3: After successful registration, send your entry following this format:

        Text Text ALASKA/ALPHANUMERIC CODE/REFERRAL CODE
        Send to 0919 160 1771 for all networks. Corresponding charges apply (P1/SMS)
        The mobile number to be registered should be preferably a valid GCash mobile number.

        Step 4: Wait for the confirmation message that your entry is accepted. Each submitted entry shall be subject to Alaska Milk Corporation’s system validation.

    5. Details of the Draw and Prizes
      1. Alaska Milk Corporation and its partner agencies will conduct the grand draw for the entries submitted within the time frame and cut-off indicated below:
      2. Grand Draw

        January 15-April 10, 2022 11:59PM, April 10, 2022 April 15, 2022
      3. Prizes and number of winners are as follows:
      4. Draw Type Prize Amount No. of Winners Per Draw No. of Winners During Promo Period Total Prizes
        Instant Rewards Gcash 300 3,000 3,000 900,000.00
        Grand Draw Cash 100,000 10 10 1,000,000.00
        1,900,000.00

        * Split of P1,000,000.00 prize: P100,000 for Sari-sari store owner/operator (promo participant); P100,000 for Sari-sari store (official seller)- 5 sets of winners
        **Split of P300 instant rewards prize: : P300.00 for Sari-sari store owner/operator (promo participant); P300.00 for Sari-sari store (official seller)- 1,500 sets of winners
        ***Instant Rewards-system will pre-identify winners based on the set sequence of entry submission. No raffle draw to occur

      5. Winners for instant rewards draw can win multiple times as long as their entry falls on the pre-identified sequence set in the system. In case winner was chosen multiple times for the grand draw, only one (1) winning entitlement will be awarded to the winner and the draw team (witnessed by FDA representative) will choose new winner for the particular prize category. In case the winner was also selected in the Sari-sari Store Category (solo) of this raffle promo, winner will get the highest amount of prize based on the prize table.
    6. Announcement of Winners
      1. Winners for each scheduled draw will be notified in either of the following:
        • Text message from Alaska Milk Corporation (for weekly and monthly draw winners)
        • Official call from Alaska Milk Corporation (grand draw winners)
        • Posting of winners in Alaska Milk Facebook page (www.facebook.com/alaskamilk)
    7. Claiming of Prizes
      1. Official winners shall submit the following as proof identify and validation of entry:
        • One (1) valid government ID (please see Annex D for the acceptable list of IDs)
        • Barangay Business Permit of the Sari-sari store or Barangay Certification that the winners indeed owns a Sari-sari store (for Barangay Business Permit, document that will be presented should be dated not later than April 10, 2022)
        • Actual winning product label/pack with scratch sticker reflecting the alphanumeric code (winners will be requested to send a photo of the actual pack- front of pack capturing the alphanumeric code sticker. The photo containing the alphanumeric code should be clear and readable)
      2. Winners are not allowed to transfer the winning entitlement to another person or entity and must only be claimed by the winner.
      3. Unclaimed prizes sixty (60) calendar days after the official notification to the winners shall be forfeited in favor of Alaska Milk Corporation with prior approval of FDA.
      4. The quantities and amount of the prizes mentioned in the mechanics are the maximum that Alaska Milk Corporation shall be obligated to award. Alaska Milk Corporation shall not be obligated to give any prize in excess prize claimants, if any.

Other Terms and Conditions

  1. Alaska Milk Corporation reserves the right the change the conditions and mechanics of this raffle promo without notice, with necessary approval from FDA.
  2. Read promo mechanics and Alaska's privacy policy online via cashsagatas.alaskamilk.com. By joining, you confirm that you have read and agree to the terms and conditions of the promo and privacy policy. For SMS option, registration is already embedded with the consent of confirmation and agreement. For QR Code option, kindly read and acknowledge Alaska’s Privacy Policy and Alaska Cash sa Gatas Raffle Promo.

Promotional Efforts

  1. Alaska Milk Corporation will be using different platforms to communicate and promote this raffle promo. Please refer to the following details below:
    • In-store communication (Shelf Strips, wobblers, posters, banners, rented display highlights and other similar materials)
    • In-store Push (deployment of brand ambassadors for push selling; utilization of Alaska Merchandisers for push selling)
    • Online/Digital communication (digital material posting on Facebook, Instagram and other social media assets of Alaska Milk Corporation)
    • Offline communication (regional radio ads)

Annex A: (List of participating products for Consumer and Sari-sari Store Raffle)

  • Alaska Fortified Powdered Milk Drink 150g
  • Alaska Fortified Powdered Milk Drink 300g
  • Alaska Fortified Choco Powdered Milk Drink 300g
  • Alaska Fresh Milk 1L Buy 2 Save P10 promo
  • Alaska Low Fat Milk 1L Buy 2 Save P10 promo
  • Alaska Fortified Ready to Drink 1L Buy 2 Save P10 promo
  • Buy 6 Krem Top 80g Save P5 promo
  • Krem Top 450g + 50g Free
  • Buy 2 Alaska Crema 250ml Save P15 promo
  • Buy 2 Alaska Condensada 300ml Save P5 promo
  • Buy 3 Alaska Evaporada 370ml + 1 Alaska Condensada 300ml get Free Memorabilia Tumbler promo

Annex B: (List of AMC Distributors and office addresses)

AREA DISTRIBUTOR
North Luzon Laguna Prime Sta Mktg/Yolly P. Avedilla
DNF Distribution & Logistics, Inc.
OTO Marketing Inc. (OTO Central)
One to One Marketing Inc. (OTO GMA)
South Luzon Maxemeliz Consumer Goods Trading (MAXELIZ)
Multiware Econsales Corp. (MESCO-Bicol)
Multiware Econsales Corp. (MESCO-SGCl)
Last Frontier Distribution Services, Inc. (LFDSI)
Visayas Leonardo Distribution Inc. (LDI)
Samar Leyte Mktg/Poraque Vincente Tan (SLM)
Royal Spring Corporation (RSC)
Candido G. Martir AGRO-Industrial Dev’t. Corp. (CGM)
Mindanao JACOB Trading/Joseph Guevarra Lee
REDDIMART Multi-Resources Inc.
Davao Asian Distributors (DADI)
ENE Marketing
Vitalize Distributions, Inc. (Vitalize)
Julmar Commercial, Inc. (JULMAR)

Annex C: (List of participating products for Sari-sari Store Tandem Raffle)

  • Alaska Fortified Powdered Milk Drink 150g
  • Alaska Fortified Powdered Milk Drink 300g
  • Alaska Evaporada 370ml
  • Alaska Condensada 300ml

Annex D: (List of acceptable valid IDs for claiming of prizes)

  • SSS ID
  • GSIS ID
  • UMID ID
  • Philsys ID
  • Driver's License
  • Philhealth ID
  • TIN ID
  • Postal ID
  • Passport
  • Company ID
  • Senior Citizen ID